This is a price guide for app developemnt in the UK. If you require an app developed for your business, please contact us for a free quote.
Apps Design and Development
The cost of designing and developing a mobile app in the UK varies based on complexity, number of platforms, design depth, and features. Below is a transparent pricing guide to help you budget your project the smart way.
The integration of AI solutions into your app may be subject to additional charges, depending on the scope and requirements.
- App Cost Overview
(All prices are exclusive of VAT. VAT will be applied where applicable.)
| App Type | Description | Typical Price (Design + Dev) |
|---|---|---|
| Simple MVP | Basic UI/UX, limited screens, essential features | £1,0000 – £30,000 |
| Standard App | Custom UI, moderate features, notifications, APIs | £30,000 – £70,000 |
| Advanced App | Multi-platform, backend systems, payments, analytics | £70,000 – £150,000+ |
These ranges reflect total project cost (design + development + testing + project deployment).
2. Cost Breakdown by Component
| Design Level | Includes | Price |
| Basic UI/UX | Wireframes + mockups (simple app) | £3,000 – £6,000 |
| Standard UI/UX | Full UI/UX for iOS & Android | £7,000 – £15,000 |
| Premium UX & Motion | Interactions, animations & advanced UX | £15,000 – £25,000+ |
Actual cost depends on screens & features needed
3. App Complexity Explained
| App Type | Key Features | Estimated Cost |
|---|---|---|
| Simple App | • Few screens / static content• No backend or low-complexity backend• Minimal user flows | £10,000 – £30,000 |
| Medium App | • Login, push notifications, third-party APIs• Custom UI/UX• Basic backend & admin panel | £30,000 – £70,000 |
| Complex App | • Payment systems• Real-time features (chat/location)• Scalable cloud backend• Advanced security & analytics | £70,000+ |
4. Platform & Development Approach Impact
| Development Approach | Impact on Cost |
|---|---|
| iOS or Android only | Lower cost than dual-platform development |
| Cross-platform (Flutter / React Native) | Mid-range cost with shared components |
| Native (iOS + Android) | Higher cost due to two separate codebases |
| Android + iOS support | Typically adds 30–60% to total project cost |
Example App Pricing Scenarios
| Project Type | Estimated Cost |
|---|---|
| Startup MVP (iOS only or Android only) | £12,000 – £25,000 |
| eCommerce App (iOS & Android) | £35,000 – £80,000 |
| Social / Marketplace App | £60,000+ |
| Enterprise / Data-Rich Platform | £100,000+ |
5. What’s Included in Our Quotes
- UI/UX design and prototyping
- Full design system & style guide
- Interaction & animation concepts
- Developer-ready handoff (Figma)
- Testing & polish before launch
- One-year Post-launch design support
6. Need a Bespoke Quote?
Every app is unique — so are the costs. Contact us with your app idea and we’ll provide a tailored quote with a detailed scope and timeline.
AI Solutions/Projects:
AI solutions are fully customised; pricing is determined based on scope, complexity, and requirements. Contact us with your project idea and we’ll provide a tailored quote with a detailed scope and timeline.
FAQs
What is a Simple MVP?
A Simple MVP means a Minimum Viable Product with only the essential features needed to launch and test an idea.
What a Simple MVP Typically Includes:
- Core functionality only (no advanced features)
- A limited number of screens
- Basic UI/UX design
- Simple user flows
- Little to no backend complexity
What It Usually Does Not Include:
- Advanced animations or micro-interactions
- Complex integrations or automation
- Large-scale backend systems
- Extensive customisation
What does Post-launch design support Mean?
Post-launch design support means ongoing design help after your app has been launched, rather than the design work ending at release.
What Post-Launch Design Support Typically Includes:
- Small UI improvements based on real user feedback
- Fixing or refining screens after development changes
- Design updates for new features or app updates
- Visual polish and consistency checks
- Minor UX optimisations to improve usability
- Supporting developers with design clarifications
What It Usually Does Not Include:
- Major redesigns or full feature overhauls
- New large sections of the app (usually scoped separately)
- Development or coding work
If the desired app exceeds my budget, are there alternative approaches or solutions available?
If the app you’re interested in is beyond your budget, we’re happy to help explore alternative solutions. This may include simplifying features, reducing scope, building a phased MVP, or recommending more cost-effective approaches that still meet your business goals.
We also offer flexible financial solutions, including milestone-based payments throughout the project or multi-installment plans.
No worry, If you have any enquiries, please feel free to contact us. Our team will be happy to discuss a suitable and reasonable solution for you.
What does Dev mean?
“Dev” is short for development. In the context of apps or websites, dev usually refers to the technical building phase, not the design.
What “Dev” Includes:
- Writing the code for the app or website
- Building features and functionality
- Setting up databases and servers
- Integrating APIs (payments, logins, maps, etc.)
- Testing, fixing bugs, and optimising performance
Dev vs Design (simple explanation):
- Design → how it looks and how users interact with it (UI/UX)
- Dev (Development) → how it works behind the scenes (code & logic)
Common examples:
- App dev = mobile app development
- Web dev = website or web app development
- Front-end dev = what users see and interact with
- Back-end dev = servers, databases, and business logic